Social media can be a tough sell for real estate agents.
You need something that is quick, because you’re busy. Something that holds people’s attention just long enough to get our message across, because they’re busy. Something that hits the maximum amount of people, because you want the clients.
You need Snapchat.
I know. I can hear the collective groan from across the Triangle, and I understand. To you, this is just another social media site that you have to deal with. Another app on your phone, another “to-do” on your list, and wait, isn’t that the thing people used to send inappropriate pictures…?
Yes, it is. But it has turned into so much more than that.
Snapchat reaches 11% of the entire US digital population, with 71% of those users aged between 18 to 34. If you’re paying attention, you will realize that population is classified as Millennials and they are expected to have the most spending power of any generation by 2018.
Wait, what? You’re telling me that the Millennials, the people we are trying so desperately to reach are thriving on Snapchat?
Yep. Out of the 100 million daily active users on Snapchat, Millennials make up a large majority of them.
Or, how about the fact that 69% of users on Snapchat are female. According to the NAR 2015 Profile of Home Buyers and Sellers, 15% of home buyers were single females. This is another key group that real estate agents want to reach.
If you are not jumping up from your chair, running to grab your phone, and feverishly downloading the Snapchat app at this very moment, it’s OK. Just don’t be upset when your peers tap into those key demographic while you’re stuck in the Stone Ages (also known as Facebook).
Want more information on how to set up your Snapchat, as well as insider tips and tricks? Visit the Fonville Morisey Toolkit under Social Media. We have your back.
About FM Realty Marketing
Fonville Morisey is proud to offer a Marketing Department that dedicates 100% of their time to creating and maintaining the FM Realty brand that gives you an edge to sell property. These three women dedicate their time to continuously keeping marketing ideas creative and fresh.
Fonville Morisey Realty has 11 sales offices, with over 850 associates and employees throughout the Greater Triangle region. FM offers mortgage, insurance, property management, title services, real estate education courses and relocation services through its divisions and partners. For more information about Fonville Morisey Realty, visit www.fmrealty.com.