Since the rise of digital technology, you have been continuously building your personal brand whether you realized it or not. Your digital footprint is out there for the world to see! Just try Googling yourself to see what your current status is. The first step in building your brand is deciding whether you want to start taking control of it, or whether you want it to be defined on your behalf.
Think of Yourself as a Brand
How do you want to be defined? What do you want people to think of when they hear your name? Before you can start being strategic about your brand, you have to decide what you want your message to be. This doesn’t mean that you have to be a social media maven, or that you need to be a robot either. Your brand should be a direct reflection of who you are. That simply means that you have to be authentic, and consider the value of your posts. Producing valuable content that can add value to your audience is one of the most important things to creating a kickass brand.
Build Your Website
The best way to develop your branding and control your SEO, or search engine optimization, is to build a website around yourself and your brand. Social media is a good starting point, but building a website can really enhance your credibility. It can also be a good step to landing new clients, because we all know that clients start their research online. Your website is a great way to put your best foot forward and show yourself off. If you declare your expertise in a field, just know that the world is waiting on you to prove it. The versatility of a website allows you to do this in many ways – writing blogs, showing off your portfolio and giving your audience a better understanding of you as a person. *Note, buying a domain for your website with your name (ex: www.gerrylangan.com) could really boost your SEO.
The Way You Engage
Most importantly, people will always remember how you made them feel. Your brand will be a direct representation of the way you treat your clients. By engaging in conversation on social media, replying to the inquires you get from your website, and following up with past clients – you’re building your brand with relationships. The way you engage will be one of the things that you’re remembered for. Positive engagement is what you should be striving for, it shows your character and values going beyond just your business. Your brand’s reputation can make or break your overall success, be sure that however you’re engaging, you’re giving them the best version of yourself.
About FM Realty Marketing
Fonville Morisey is proud to offer a Marketing Department that dedicates 100% of their time to creating and maintaining the FM Realty brand that gives you an edge to sell property. These three women dedicate their time to continuously keeping marketing ideas creative and fresh.
Fonville Morisey Realty has 11 sales offices, with over 850 associates and employees throughout the Greater Triangle region. FM offers mortgage, insurance, property management, title services, real estate education courses and relocation services through its divisions and partners. For more information about Fonville Morisey Realty, visit www.fmrealty.com.